Q2 2024 Drawing & Coloring Apps Performance on Unified Platform

As the second quarter of 2024 comes to a close, we at Sensor Tower have analyzed the performance of the top drawing and coloring applications on a unified platform. Here's a brief overview of how these creative outlets have fared.

Starting with Phone Case DIY, the app showed a fluctuating download pattern, starting at 2.3M and peaking at 4.1M downloads in early June. Weekly active users (WAUs) also saw an uptick, rising from 10.9K to 13.4K in the same period.

Pixel Art - Color by Number experienced a similar trend, with downloads reaching a high of 3.3M in late April and WAUs seeing a significant increase from 24.3K to 26.7K by the end of June. Revenue for the app varied, with a notable rise to $30 in early April and late May.

The app No.Pix Color by Number & Pixel maintained a steady stream of downloads, hovering around 1.7K to 1.9K. WAUs showed resilience, remaining stable with a slight rise from 8.9K to 8.8K towards the quarter's end.

Zego Studio's Color ASMR: Painting Book saw downloads oscillate, beginning at 1.7K and spiking at 2K in early June. However, its WAUs experienced a gradual decline from 27.2K to 22.2K over the quarter.

Lastly, Color by Number：Coloring Games from Wildlife Studios had its downloads peak at 2.7M in early May, while WAUs showed a peak of 9.7K in the same month, before declining to 5.9K by the quarter's end. Its revenue displayed consistent growth, reaching $89 by the end of June.

For more detailed insights and the latest app performance data, Sensor Tower remains your premier source.